Top LinkedIn Ad Trends for 2025: Facts, Proof, and Best Practices

In the ever-evolving digital marketing landscape, LinkedIn has firmly established itself as the go-to platform for B2B marketing. As businesses in New Zealand seek to capture quality leads and strengthen their brand presence, understanding the latest LinkedIn ad trends is no longer optional. At MINTOnline, we have closely monitored the shifts in user behavior and advertising strategies to provide actionable insights that drive measurable results.

1. The Rise of Video Content on LinkedIn Ads

Video content has emerged as a dominant force in LinkedIn ads. Marketers are increasingly leveraging short, engaging videos to communicate brand stories and product offerings. Unlike static images, video ads provide dynamic storytelling opportunities that capture attention in the busy feeds of professionals.

Data shows that LinkedIn video ads generate three times more engagement than text-based posts. Companies that incorporate authentic, concise, and visually compelling videos see higher click-through rates and improved lead quality. For New Zealand businesses, tailoring video content to reflect local business culture can enhance relatability and trust.

Best Practices for Video Ads:

• Keep videos under 60 seconds to maintain attention.

• Focus on storytelling that aligns with your brand values.

• Include captions to ensure accessibility.

• Use strong call-to-actions that guide viewers to the next step.

Partnering with a skilled LinkedIn advertising agency can help businesses create professional video content optimized for maximum engagement.

2. Authenticity Through Work-Based Humor

A unique trend gaining momentum in 2025 is the use of work-based humor. Professionals respond positively to content that balances relatability and entertainment. Incorporating light humor in LinkedIn ads can make your brand approachable and memorable.

Studies indicate that humorous posts increase audience engagement by up to 35 percent. Brands that employ tasteful humor relevant to workplace experiences, industry trends, or professional challenges resonate strongly with audiences.

Tips for Using Humor:

• Ensure the humor aligns with your brand personality.

• Avoid controversial or sensitive topics.

• Blend humor with informative content to maintain credibility.

• Test small campaigns to gauge audience response before full rollout.

A LinkedIn advertising agency can provide creative expertise in integrating humor effectively while maintaining a professional tone.

3. Advanced Audience Targeting

LinkedIn continues to offer unparalleled targeting options, allowing advertisers to reach highly specific professional audiences. In 2025, advanced audience targeting is crucial for maximizing ROI. Features like job title targeting, company size, and industry segmentation enable businesses to connect with decision-makers directly.

For New Zealand marketers, leveraging location-specific targeting ensures that ads reach relevant local audiences. Combining targeting with retargeting campaigns helps maintain brand visibility and drives higher conversion rates.

Best Practices:

• Utilize LinkedIn’s Matched Audiences to retarget website visitors or upload contact lists.

• Experiment with different audience segments to identify the highest-performing groups.

• Continuously monitor and refine campaigns to improve efficiency.

4. Personalized and Dynamic Ads

Personalization in LinkedIn ads is no longer a luxury; it is an expectation. Dynamic ad formats that tailor content based on user profiles, interests, or engagement history significantly improve click-through and conversion rates.

Dynamic ads, such as sponsored content and personalized messages, create a one-on-one communication feel. Businesses can deliver content that speaks directly to individual user needs, increasing the likelihood of engagement and lead generation.

Tips for Personalized Ads:

• Leverage LinkedIn’s dynamic ad tools to create tailored experiences.

• Include personalized call-to-actions that address the audience’s professional goals.

• Use data-driven insights to continuously refine ad messaging.

5. Lead Generation Forms Integration

Lead generation forms embedded within LinkedIn ads are a game-changer for B2B marketing. These forms allow users to submit their information without leaving the platform, streamlining the conversion process.

Research indicates that pre-filled forms increase submission rates by 20-30 percent. For New Zealand businesses, integrating forms with CRM systems ensures seamless follow-up and nurturing of leads.

Best Practices:

• Keep forms concise to encourage completion.

• Include clear incentives for users to submit information.

• Follow up promptly with personalized communications to convert leads.

6. Emphasis on Analytics and ROI Measurement

In 2025, businesses are demanding more transparency and measurable results from their LinkedIn ad campaigns. Analytics tools allow marketers to track engagement, click-through rates, lead quality, and overall ROI.

Data-driven insights inform decision-making and campaign adjustments. Monitoring KPIs ensures that marketing budgets are effectively allocated to high-performing campaigns.

Best Practices:

• Set clear objectives and key performance indicators for each campaign.

• Use LinkedIn Campaign Manager to analyze ad performance.

• Regularly optimize campaigns based on insights to maximize ROI.

7. Collaboration with LinkedIn Advertising Agencies

Navigating the complex LinkedIn advertising ecosystem can be challenging. Partnering with a LinkedIn advertising agency in New Zealand provides expertise in strategy, creative development, and campaign management.

Agencies help businesses identify target audiences, create compelling ad creatives, and optimize campaigns for maximum impact. Collaborating with professionals ensures that campaigns are aligned with both marketing goals and industry best practices.

Key Advantages of Using an Agency:

• Access to specialized knowledge and tools.

• Time and resource efficiency.

• Continuous optimization based on performance analytics.

• Enhanced creativity in ad development.

8. Sustainability and Purpose-Driven Advertising

In 2025, professionals are increasingly drawn to brands that demonstrate social responsibility and sustainable practices. LinkedIn ads highlighting corporate purpose, environmental initiatives, or community involvement resonate strongly with audiences.

Purpose-driven campaigns not only enhance brand perception but also attract top talent and loyal customers. New Zealand businesses can leverage this trend by integrating local community initiatives and environmental efforts into their ad messaging.

Tips for Purpose-Driven Ads:

• Highlight specific initiatives with measurable impact.

• Use storytelling to connect emotionally with the audience.

• Align campaigns with authentic company values.

Conclusion

LinkedIn advertising continues to evolve, offering New Zealand businesses powerful tools to engage professional audiences effectively. The rise of video content, the integration of work-based humor, advanced targeting, personalized ads, and purpose-driven campaigns are shaping the 2025 landscape.

At MINTOnline, we believe that staying ahead requires a combination of creativity, data-driven strategy, and professional expertise. Leveraging the services of a LinkedIn advertising agency ensures that your campaigns are optimized, engaging, and results-oriented.

By embracing these trends and best practices, businesses can maximize lead generation, enhance brand authority, and achieve measurable growth in the competitive New Zealand market. LinkedIn ads are not just a marketing channel; they are a strategic asset for any B2B company looking to thrive in the digital era.