BLOGS

Search is no longer just about rankings. It is about relevance, trust, and being chosen before a click even happens. Across New Zealand, business owners are noticing something unusual. Google searches are showing fewer blue links and more instant answers. Prospective customers are getting what they need without scrolling. AI summaries are shaping decisions before users ever reach a website. This is not a future trend. It is already here. For NZ businesses, this shift changes